Not sure what to post on LinkedIn?
Our social media team looks after a number of high-level LinkedIn accounts, and we see them get conversion after conversion every month through our posts and strategies.
We often get asked what type of content is best to post on LinkedIn - and the answer is simple.
Videos.
Here's why.
Video is outperforming text by over 30% on LinkedIn for click-throughs and engagement.
Why is that important?
Because engagement is the doorway in the algorithm to reach more people and increase the traffic to your LinkedIn page.
If you're serious about getting your LinkedIn page up and running and want to reach more people, the right video content will definitely help you do that.
Video is one of the fastest-growing content types on LinkedIn.
LinkedIn video views have grown by 50% year-over-year since 2022 and are expected to continue this year in 2024.
Members are also 20% more likely to share a video post on LinkedIn, more than any other type of post.
Think about how popular video platforms are like YouTube and TikTok. Even Instagram, a once photo-only social media platform, is now video content-heavy.
That's because people like watching videos, making it an important part of your LinkedIn marketing mix.
In 2023, 85% of B2B marketers agreed that video was a highly effective tool for generating leads for their business. 78% said videos had also helped increase their brand awareness.
LinkedIn is the number 1 B2B marketing platform, so it makes sense to use the type of content that generates leads.
This is great news for businesses that invest in video production for their profiles - because if your video generates leads, that's a direct ROI for your efforts (and nerves if you don't like being on camera!).
We know video is a very broad answer when you're wondering what to post on LinkedIn.
And truthfully, other posts like infographics, articles, photos and texts can also work extremely well too.
But if you're trying to invest in your LinkedIn social media as a part of your marketing strategy, then make sure you add video to the list!
This blog comes with a warning - just because you post a video won't make your LinkedIn account successful overnight.
Success on social media requires a strategy, and that strategy needs to be executed well.
Results on social media can often feel elusive - especially if you've worked in social media before and been told that your results are simply 'brand awareness'.
At All In Creative, we are passionate about making sure your social media does get results. If you're a business relying on sales and leads, then that's the kind of results and strategy we will chase for you.
ROI is important and that's why our LinkedIn clients love working with us.
If you need help working out what to post on LinkedIn and want a team who can build and execute a social media strategy for you - get in touch with us today.
We have a full suite of creative content services at All In Creative, and our video production team works to make sure you look awesome online!
Get in touch today if you need help making creative and professional videos that will work on LinkedIn.
Want to take your marketing to new creative heights this year?
Ready for some new marketing inspiration?
We are here to stir up some inspiration to help you discover your next big thing.
This list comes from a collaboration of the content marketing trends predicted for this year, along with our years of creative content marketing experience and what we’ve seen churning out results recently.
Scroll through these ideas and let the creative marketing ideas come to life…
Consumer research shows that short-form video will continue to be the #1 content format that people want from brands.
In fact, Meta estimates that in 2024 82% of media consumed will be video, and 52% will be short-form videos.
It may seem unbelievable, but reels and short, sharp videos are where it's at.
Reels on Meta (Facebook and Instagram) receive 190 billion views a day!
So get behind a camera and start filming short videos for your business to break through on your social media accounts.
A note from our social media management team - make sure your videos are clear, well made and offering something of value to your audience.
This won't be for everyone - but hear us out!
Being personal is proving to be one of the best ways to grow your brand. Statistics out of the US show that 88% of marketers that have invested in personalisation are seeing their brands grow because of it, and is shown to boost the company’s ROI by 2000%.
Not only does starting a podcast make your brand personal – it opens you up to a huge audience of potential customers and clients.
There are over 464 million podcast listeners in the world, and that number is expected to grow to 504.9 million listeners in 2024. And they aren’t once-off podcast listeners – the average listener is spending an average 7 hours a week on their podcast app.
Yes, you need to be strategic about your podcast so you aren't wasting your time - but a team of podcast recording and producing experts can help you find a groove and put together a marketing strategy that will help you stand out and achieve your goals.
In the wake of AI and social media influencer takeovers, people just want to know that you’re real.
66% of customers believe that transparency is one of the most attractive qualities of a brand.
What better way to show your 'realness' than taking them behind the scenes in your business or operations?
How?
How ever works for you. As we've already seen - short-form videos is the #1 content type, but photos, case study articles and many types of content can be made to take your audience behind-the-scenes to see what you're about.
Attention spans are getting shorter and attention-grabbing media is crucial to break through to your audience.
Plus, if you're reading this for fresh inspiration, then here's your sign to think outside the box!
In PR, press agentry is a type of public relations that puts on a show - aka. a PR stunt.
An easy and commonly seen way of doing this is to take to the streets with your social media team. Interview random people, give away products, or put up some fun signs.
Here are three epic PR stunt examples to get you thinking...
When making a purchase 54% of global consumers consider the company’s corporate social responsibility practices.
Aka. They care about what you are doing in the community and how you are being a responsible ‘citizen’.
Use that statistic to your advantage and start promoting the initiatives you support or run - or get out and start!
4 Pines Brewing Co have recently launched an amazing 'good stuff' campaign doing this! Their video shows Frank sitting at the bar explaining that 'Frank wants to do good stuff, that's why he drinks 4 Pines', as a list of their CSR initiatives (like their sustainability and tree planting work) scrolls on screen.
Ready for something fresh? Need to do something new?
Take your biggest complaint or your biggest challenge and find a fun way to make it your next marketing campaign!
You'll be surprised how many people may laugh and start sharing your content.
Not sure what we mean? Check out this ad by Timex, a traditional watch label that took a jab at smartwatches...
86% of consumers prefer brands that present an authentic brand image. Aka. they get to know 'you'.
The thing is - 80% of brands think they do this already, but only 37% of customers agree!
One of the best ways to provide your audience with an 'authentic' image is to get in front of the camera and connect with them. People connect with people.
It could be your face, a team member's face, or an advocate you bring on board - but someone should be out there connecting with your audience saying, 'Hey guys, we are run by real people who understand you!'
So, if you're looking for creative marketing ideas to freshen up your 2024 marketing strategies, try doing some video production talking to your customers, or sharing some photos of your team!
Bonus tip - your marketing can run a whole lot smoother with a wealth of added creativity when you work with a creative content team.
Working with content creators who are innovative, bright and altogether creative can be the best way to bring a breath of fresh air to your marketing.
Tired of boring marketing, or want to level up your results?
Work with goal-driven, results-oriented content creators like All In Creative to watch that creative spark skyrocket your business.
We make content that looks good AND works.
We are driven by results, but also by quality.
For example, our social media management team have all the strategies to make sure your social media plan gets results, while also working with our professional team of content creators to make your posts.
Or our video production team, who will help you plan and craft a video to strategically deliver your message, while making it to the highest quality standard around.
And if you're reading this, then clearly our blog writers, marketing and SEO team know what they're doing!
Get in touch to talk about your creative marketing today!
Wondering where we are?
Our small team of content creators and designers are based out of our Sunshine Coast creative studio.
We aren't limited to working only on the Sunshine Coast, however, and have travelled far and wide to produce amazing videos and content all over the country (and the world!).
Some of our services are also available remotely, like our social media management, email management and content writing services.
Wondering if we can help you?
Get in touch so we can show you how!
Marketing to a local Sunshine Coast target audience? Same!
And as a Sunshine Coast digital marketing agency and content creators, we have an edge in understanding what local marketing means here.
If you want more leads or bookings from people on the Sunshine Coast, here are our top 5 things you should know!
When you think Sunshine Coast, you probably think of a specific type of person. Someone laid back, a little more casual, who likely wears shorts to work and spends weekends at the beach.
But where does that idea come from? Do you really KNOW who that ‘person’ is?
It's important not to let stereotypes distract you from the actual statistics and numbers.
Here are some key Sunshine Coast demographic statistics to get you started…
Did you find any of these statistics from the 2021 Census surprising?
Consider how they might affect your local digital marketing and keep digging into information connected to your ideal client to get a better insight into who you are trying to target.
The Sunshine Coast is a big place. In fact, it spans over 211km of coastline.
So be specific with what part of the Sunshine Coast you’re targeting.
For example, if your end goal is bookings or appointments in southern suburbs like Caloundra or Aura, advertising in areas like Noosa or Coolum, almost a 30-minute drive away, may be a waste of time and resources, compared with focussing on areas closer to home.
Honing in on specific suburbs will significantly help if you do PPC advertising or invest in SEO for your website.
But don’t go too overboard! Targeting small suburbs like Minyama, Palmview, or Sunshine Beach may not be successful either. Think about what people will search for and use the 'bigger' areas for keywords, like Noosa, Maroochydore, Nambour, Coolum, Mooloolaba, Kawana, Caloundra, Montville and Maleny.
As a Sunshine Coast business, it’s easy to want to adhere to the stereotypes and focus on one of the most popular local features… the Coast!
Who wouldn't want to spend their work hours down at Alex Heads or Coolum Beach shooting social media content?
Our sunshine beaches make beautiful backdrops and are easy to use for product branding.
But remember that there is a lot more to the Sunshine Coast than the beach. And that's the case for many Sunshine Coast people who don't live coastally or don't love the beach life.
It may be hard to imagine a Sunshine Coast-er who doesn't love the beach. Still, once you cross over the Bruce Highway inland, there are many suburbs and places like Maleny, Montville, Palmwoods, Nambour, and Yandina that aren’t your typical beach lover suburbs.
If you're trying to appeal to a wider Sunshine Coast audience with your marketing, consider including some fantastic hinterland imagery or urban life content. Don't put all your eggs in the beach lover basket.
Unless, of course, you're selling a beach-specific product or targeting that specific marketing. Then, go beach wild!
Looking for somewhere to shoot your content? Check out our list of Sunshine Coast photo studios and shoot locations.
The word ‘influencer’ can make some people roll their eyes and put others on edge. But a local influencer can be a great asset to your online marketing. Especially for your local social media marketing.
If the thought of an influencer sounds daunting or off-putting, think of them as your advocate.
Using the right influencers (or advocates) with a local Sunshine Coast following can be a great advantage. Influencers build audiences of people who want to follow them, and that following helps them build trust. Studies show that many people who follow influencers trust them and hold their opinions in high regard.
Not only will an influencer help you reach more people by giving you access to their audience, but they'll also help people feel safer using your product or service.
The beauty of digital marketing is that you can easily do it yourself or do it remotely. But if you're trying to target a specific Sunshine Coast audience, why not work with a content creation agency that knows them best?
Working with a local digital marketing agency means you don't have to explain to your content creators or marketing strategists what it's like, and they don't need to spend half as much time researching to learn it.
All In Creative is a team of digital content creators specialising in making Sunshine Coast marketing content.
Need a video or photo for your business? Done. Need someone to manage your social media and make it drive results? Easy. Want to start a podcast? No problem in our Sunshine Coast studio!
Our small team is specialised and just the right size to make sure you're not another number in the agency machine while being big enough to ensure you have access to a diverse range of skills. You’ll have access to a project manager, Sunshine Coast video editor, photographer, content writers and graphic designers, all ready to help make you look awesome.
We’d love to hear from you, so get in contact and tell us how we can help your marketing get results!
Ready to get the need-to-know info on content marketing trends in 2024?
We know you are, because Brandwatch's annual digital marketing report for 2024 shows that conversations about content creation has increased by 91% in the last year!
We've read through the 'state of the industry' reports from the big names in the business like Hubspot, Hootsuite and Brandwatch to give you an overview of the running themes and top trends your business marketing should tap into for 2024.
These insights are your map to navigating content marketing for your brand in the year ahead!
2024 marketing trends for businesses include:
Keep reading to find out more about each one!
Gone are the days of glossy, picture-perfect brand images. Now it’s all about keeping it real! In 2024, the spotlight is on brands that aren’t afraid to show their true colours and share stories that resonate on a personal level.
Consumers today are looking for genuine connections. Research shows that 86% of consumers consider a business' authenticity before purchasing or engaging with them. Brands that share their true stories – ups and downs and everything in between – are winning hearts, minds, and loyalty across social media.
The studies showed that 56% of consumers think businesses should be more relatable on social media. So, how do you show your brand’s authenticity? It’s all about content that echoes the everyday experiences of your audience. Whether it’s a funny take on daily struggles or acknowledging common challenges, relatable content goes a long, long way to building a relationship with potential customers.
Another trend that’s been catching on is showing the human side of businesses – the faces and stories behind the products and services. This not only humanises your brand but also fosters a deeper connection with your audience.
In 2024, it’s not about being everywhere; it’s about being where it truly counts! There’s no point in joining any and every social media platform for your business. Instead, focus your energy on spaces where your brand can truly shine and succeed.
Brandwatch’s annual digital trends report highlights a strategic shift in the new year. Brands are now focusing more and more on the platforms that offer the best return on investment (ROI). Hootsuite also reported that their studies showed 68% of marketers were concerned about the ROI of their efforts. It’s quality over quantity in the digital space!
Dive deep into analytics to understand which platforms are your best performers. Are you getting more engagement on Instagram? Is LinkedIn driving your B2B interactions? It’s all about playing to your strengths and focusing your energy where it matters most.
This targeted approach influences how and what content is created. You know what that means? Tailored content that resonates with your audience on each platform, instead of posting the same thing to every account. This will maximise your impact and your conversion rates.
Get ready for a show! In 2024, brands that can entertain are the ones that will stand out in the crowded digital landscape. In your quest for clicks and conversions, don’t underestimate the power of a good laugh or a captivating story.
According to Brandwatch’s 2024 report, captivating your audience isn’t just about informing them; it’s about entertaining them. Brands that can master the art of entertainment will see a HUGE boost in visibility and engagement.
Focus on crafting content that viewers can’t resist sharing. Lighten up your content with a touch of humour. Funny memes, witty one-liners, or amusing takes on everyday situations can make your brand more relatable – and shareable.
Everyone loves a good story, especially when it’s told creatively and engagingly. Stay on the pulse of current trends, viral memes, and popular references. A clever nod to pop culture with your brand’s personality and experience can make your content viral-worthy.
2024’s content marketing is all about balance between self-promotion and delivering genuine value to your audience. In fact, consumers say self-promotion needs to go. One study showed that the biggest complaint from audiences was that businesses were too focused on self-promotion (coming in at 34% of those surveyed), closely followed by 32% who said their biggest complaint was that content quality was poor.
Don’t just tell your audience about your products. Show them how your brand fits into their lives. Educational tutorials, fun facts, and engaging stories about your brand and its impact can be way more effective than direct advertising!
Use your analytical tools – and direct community engagement – to understand what your audience craves. Are they looking for expert advice, industry insights, or light and easy entertainment? You can also build your content around your community’s contributions, feedback, and stories.
While mixing promotional and audience-centric content, be sure to maintain a consistent brand voice and message. This will go a long way in building a trusted, recognisable brand identity AND a strong relationship with your audience.
Call it a sign of the times, but we can’t even begin to talk about 2024 content marketing trends without addressing AI. Of course, creativity and authenticity are key to success and a killer brand following… but can this new technology play a part without taking over completely?
According to the annual scoial media report from Hootsuite, AI is transforming how brands are creating content. AI tools are being used to craft initial drafts, suggest content ideas, and even optimise for SEO. In saying that, we’re still years and years away from perfect AI-generated content. You still need that human touch of creativity to lead content creation!
AI’s superpower lies in its ability to analyse massive amounts of data – including data from social media platforms. This means efficient help for predicting trends, understanding what your audience loves, and even determining the perfect time to post. In fact, Brandwatch notes that AI-driven analytics are borderline indispensable for strategic social media planning.
These AI-driven helpers are changing the customer interaction game. They provide instant responses to customer queries on websites and social media accounts. As your brand scales up, this can improve engagement and customer satisfaction. Of course, nothing beats human-to-human interaction, so we recommend a mix of both.
Coming into 2024, key trends like AI integration, authentic content, ROI-focused platforms, entertaining engagement, and clear messaging dominate the digital space.
Sure, smaller trends, like the latest video craze on TikTok, will certainly come and go this year (and we’ll keep you informed of all the best ones ????), but the ones we’ve discussed today will make the biggest difference to your overall marketing strategies.
Ready to make waves in 2024 with your content marketing? Dive in with the Sunshine Coast's best marketing content creators.
We make sure that your business not only keeps up but stands out. With our finger on the pulse of the digital world and creativity at the helm, we’re here to elevate your content in 2024 and beyond.
Whether you need a social media strategy, a brand overhaul or just someone to help make your next marketing video - our team of expert content creators is here to make you stand out and look awesome.
Want to get to know us better? Get in touch with us and come visit us at our Sunshine Coast studio in Maroochydore - or check out what we are up to on social media!
Studies show that 95% of businesses that use training videos say it allows their employees to learn better and faster. If you're not using video training for your team and operations yet, then it is the next stop on the train of digital advancements that will make your life easier.
If you're wondering what type of training video might benefit your business, here are 5 types that our Sunshine Coast video production team often films for successful business owners...
Roll out the red carpet for the newbies with onboarding training videos. Right from the get-go, these videos are the ultimate welcome wagon, engaging new hires and showcasing the company culture.
The added benefit is that you and your other team don't have to spend days training new team members. Use a training video to take care of the bulk of the information, and have a short follow-up to answer their questions. The time and resources that onboarding videos can offer businesses is immeasurable!
Imagine having your next new hire turn up to the job with the majority of their training already done.
Better yet, a training video will ensure that all new hires get the same level of training and information, without the variation that can come from in-person training. Your onboarding video will make sure everyone is on the same page, and become a valuable ongoing resource as your new staff member learns the ropes.
Tutorial training videos: the ultimate walkthrough! Think of these as a digital map for workplace skills – guiding your crew step-by-step until they’re oozing proficiency.
No more “How do I do this?” moments. Instead, you’ll have a video library of answers, ensuring everyone’s on the same page and trained in the same thorough way. The cherry on top? It’s a masterclass in fostering independence among your workers.
With a handy tutorial just a lick away, employees morph into self-sufficient pros, zipping past hurdles and getting the job done. With tutorial training videos, you can turn those common queries into confident actions.
Introducing the safety stars of training videos: Workplace health and safety tutorials! When it comes to workplace safety, there’s zero wiggle room for mistakes.
These videos are your trusty sidekicks, ensuring everyone gets the same, top-quality lowdown on those non-negotiable safety protocols. Need to spread the word about a new safety guideline? One video and you’ve got the whole crew in the know.
Compliance? Check. Consistency? Double-check. The real showstopper? These videos can be lifesavers – literally. When everyone’s in sync with safety, accidents will start to disappear.
Lights, camera, customer empowerment! Reader, meet instructional training videos. These aren’t just any videos; they’re your customer’s post-purchase BFF. Bought a complex gadget? Instructional videos to the rescue!
These pocket-sized professors enhance the user experience, turning “How does this thing work?” into an “Ah-ha! Got it!” moment in no time at all. The cherry on top? They squash that pesky post-purchase doubt like a bug. Your clients won’t second-guess their buy when they’ve got easy-to-follow, crystal-clear guidance at their fingertips.
When customers feel you’ve got their back, they stick around. That’s right! These videos aren’t just informative; they’re a secret weapon for building rock-solid brand loyalty.
Welcome to the world of educational training videos, where your brand takes the role of professor for your online audience. Think of it this way: you’re not just selling a product or a service; you’re selling expertise.
By educating your audience, you’re letting them know that you really know your stuff. Want to be the go-to guru in your industry? Educational videos will get you that gold star. Better yet, when potential clients see you’re clued in, it’s like laying down a welcome mat of trust and reliability.
You want your audience to think, “If they’re this generous with their knowledge, imagine their service!” So, ready to elevate that brand credibility and turn casual viewers into raving brand ambassadors? Roll that educational reel!
What are the benefits of video training you ask? Imagine having a time-saving sidekick that ensures everyone gets the same stellar knowledge, no matter when they tune in. No more repetitive, time-guzzling sessions. Instead, you build a digital fortress - a resource library that can be updated anytime, always ready to swoop in and save the day.
These videos are more than just flashy capes; they’re an investment in consistency and quality. They make sure the brilliance keeps on rolling, being revisable and reusable, adapting as your business evolves.
Work with a local Sunshine Coast video production team to get your business training videos made by the best in the business.
With years of training videos under our belts, we know the best ways to help you communicate your information in an engaging way.
Our team is the perfect size too! Small enough to not be a big agency that treats you like another number, but big enough to have a team of specialists dedicated to making your content a success.
You'll also get access to our Sunshine Coast video studio - the perfect place to film your next training video.
Ready to get started? Reach out to us today and unleash the efficiency and engagement of training videos.
The Sunshine Coast isn’t just a slice of paradise; it’s a rapidly growing market ripe with opportunities for tradies. In fact, in the 2022/23 financial year, the Sunshine Coast Council reported over 10k building applications and $2.2B worth of building approvals.
The growing trades industry makes it more important than ever to stand out. But gone are the days of relying solely on word-of-mouth or local directory listings. Now you have to compete online, and face the digital marketing battle to reach your target market.
To be the best of the best requires effectively navigating this digital marketing landscape to stand out and hook your ideal clients. Here you'll find some ideas and strategies to skyrocket your marketing and get the results you're looking for!
Pictures speak a thousand words. If you're trying to demonstrate that you do a quality job, then you need quality photos to prove it. Taking professional photos of your work will:
Video is the peak content type for digital marketing. Reports show that 66% of consumers consider video the most engaging type of content.
Types of videos that tradies can use for marketing include:
Social media isn’t just a playground for fashionistas and foodies; it’s a bustling marketplace where everyone, including tradies, can shine.
Misconceptions, like Instagram being unsuitable for plumbers or carpenters, undersell its potential. The truth? Every trade has a story, a process, and results worth sharing. If you're not sure it's for you - read more on our blog about why social media marketing is important for business.
Some of the benefits of having your trade business on social media include:
A pro social media management team will help you put together a strategy that will work. They'll help you use platforms like Instagram, TikTok, LinkedIn and Facebook to showcase your craftsmanship and connect you to new clients. Finding the right social media managers is important to make sure you get the ROI and results you're looking for!
Your website acts as your digital front door, a place where potential clients can explore your services, assess your professionalism, and get in touch. It's more important than your business card used to be!
But a website alone isn't all you need. You need your website to be searchable on Google, with search engine optimised (SEO) pages that ensure that when people are searching for you, they find you first.
Think about it - when was the last time you searched for a Sunshine Coast business and went past the first page of recommended search results?
As a trades business, you need a website that can be found before your competitors, that then converts your traffic into sales and bookings. It's a two-fold process, and one is not more important than the other. If you have a high-converting website that no one can find, it's not going to work. And if you have a website that doesn't convert customers, then it doesn't matter who finds it, it also won't work!
So how do you get both? We recommend working with a digital marketing agency, with experts in both web design and SEO. Keep in mind, however, that though they are similar services, they are extremely different skills!
If you've got all of the above marketing tools already flowing, with great visuals, videos, social media strategies and a good website, then your next step is to boost your content with ads!
Platforms like Meta and Google ads are like the high-precision tools in your marketing toolbox. They enable you to craft advertisements that speak directly to your target audience.
Through Meta and Facebook Ads, you can tap into the vast social network to showcase your projects and connect with customers who value your craftsmanship. Google Ads propels your services into the spotlight when potential clients search for your tradie expertise.
These platforms can deliver extremely high results, but keep in mind you need to use them correctly! Otherwise, the ad spend money you are shelling out could be going to waste.
The best way to make sure that your ads are high-quality, client-converting power tools is to work with someone who knows how to use ads for tradies. Even better, get a local Sunshine Coast ads manager to help, who knows the area and comes with the extra insight of being a local!
While we could write all day about how important your digital marketing is, there is still a time and place for your 'old school' traditional-styled marketing.
For example, use well-designed picket signs out the front of your projects so people know who it is that's doing the work. While you're there, letter-box the neighbours with some fliers so that when they find themselves wondering who is making their neighbours house, garden or construction project look so good, they'll know it's you! And never underestimate the power of a good car wrap while you're stuck in the Nicklin Way traffic!
Just make sure you put the same effort into designing your printed marketing as your digital, keeping a consistent style across both the digital and traditional spaces. This is where high-quality project photos remain imperative!
Running a trades business can be all-consuming, with so many tasks to juggle. From quote enquiries to invoices and ordering supplies, it's easy to let marketing slip to the bottom of the list. Especially in an area like the Sunshine Coast that is growing so quickly!
You don't have to do it all! In fact, if your marketing is done right, the results should easily pay for themselves while still expanding your business and profits. Get help from a good marketing agency to take the weight off your shoulders.
Get the best Sunshine Coast content marketers working on your trades marketing so you don't have to!
At All In Creative, we specialise in crafting tailored strategies that resonate with the Sunshine Coast community. We’ll elevate your business, with a serious focus on meaningful results.
Our team is small enough that you aren't working with an agency where you are just another number, but big enough that you have access to a range of specialists, like our Sunshine Coast video experts, local graphic designers and website builders.
With a finger always on the pulse of marketing trends and a deep understanding of the local commercial ecosystem, we are here to elevate your trades business.
Experience marketing mastery with All In Creative. Get in touch with us today!
Effective staff training isn’t just a luxury for businesses – it’s an absolute necessity.
As the backbone of any thriving company, well-trained staff drive success, boost productivity, and uphold brand standards. But just as businesses evolve, so do training methods.
In fact, our local video team have seen a clear increase in the use of our Sunshine Coast studio space to film training videos and has quickly learned how valuable they can be for businesses.
This blog explores how the world of training is changing and why making a training video has been important for the many successful businesses we've worked with! Let's jump in!
Gone are the days of tedious manuals and long-winded lectures. Enter the era of multimedia training, where training videos lead the pack in delivering concise, engaging, and highly effective lessons.
The benefits of filming staff training videos include:
Let's break each one down...
In the digital age, video training has transformed into an evergreen reference tool for staff. Unlike traditional sessions that might fade from memory or bulky manuals that are cumbersome to navigate, videos remain consistent and readily available.
This ensures that every employee, from the freshest recruit to the seasoned veteran, has access to the same quality of information whenever they need a refresher.
The hassle of arranging repeated training sessions, especially with every new hire or for those who missed a lesson, becomes a thing of the past. Instead, the convenience and consistency of video means that employees can watch, pause, rewind, and rewatch at their own pace.
It’s a tailored learning experience that fits around individual schedules, ensuring training is not only efficient but also effective.
They say a picture is worth a thousand words. If that’s the case, a video is worth ten times that. Video taps into our brain’s love for visuals, creating a more immersive and memorable learning experience.
This isn’t just anecdotal wisdom. Studies have consistently shown that people remember 95% of a message when it’s delivered via video compared to just 10% when reading it in text. That’s a colossal difference!
This means that video-based training is not just about convenience or cost-saving; it’s fundamentally about harnessing the most effective medium to facilitate learning.
When staff members are engaged, not only do they absorb information better, but they’re also more likely to enjoy the learning process, fostering a more positive workplace culture centred on growth and development.
Training is an investment. But how can businesses ensure every single employee garners the same return from that investment?
Enter video training. By utilising videos, companies can guarantee that every piece of information, every nuance, and every instruction is delivered uniformly, each and every time. This eliminates the risk of variations or omissions that can arise from different trainers or even the same trainer on different days.
First impressions matter, especially during onboarding. A consistent training experience ensures that every new recruit feels equally welcomed, informed, and valued, regardless of when they join.
This uniformity doesn’t just make logistical sense, but it also upholds the brand’s reputation and mission. In the grand tapestry of a company’s culture, consistent training stitches together a cohesive and inclusive narrative that every employee can resonate with.
In-person training, while valuable, often comes with recurring costs.
Think about it: every time there’s a new hire, a change in protocols, or a periodic refresher, you’re clocking in hours, sometimes even bringing in external trainers or sidelining key personnel. This translates to direct costs and lost productivity.
Video training, on the other hand, is a one-time investment with lasting returns. Once the content is produced, it can be reused infinitely, delivering the same high-quality information without any additional expenditure. No booking rooms, coordinating schedules, or extra payments.
The beauty of it? If there’s a change or update, you’re not starting from scratch. A few tweaks to the existing content, and you’re all set! This efficient approach not only saves hard cash but also streamlines the entire training process, making it a win-win for businesses aiming for both quality and cost savings.
The modern workplace is evolving, and with it, the constraints of geographical boundaries and tight schedules are loosening up.
Enter video training – a solution that effortlessly dismantles these barriers. Whether your team is scattered across the Sunshine Coast, working remotely from Brisbane, Sydney, Melbourne or anywhere in the country, video training ensures that everyone is on the same page.
No more coordinating with everyone’s schedules or waiting for that one team member to return from a holiday. With video, staff can access the training content when it’s most convenient for them, be it during a quiet afternoon or a late-night prep session.
This flexibility also allows individuals to learn at a pace that suits them, pressing pause or replaying segments as needed, ensuring comprehension without the pressure of keeping up with a group. Video training empowers employees to take charge of their learning experience, optimising it for their needs and preferences.
While the advantages of video training are plentiful, the emirates of traditional face-to-face training are undeniable. There’s an inherent value in human connection – personal interactions often foster deeper understanding, allowing real-time feedback, clarification, and the nuances of non-verbal communication.
Videos, while fantastic for standardised information and easy repetition, aren’t a wholesale replacement for these personal touches. Instead, they should be viewed as an enhancement – a way to reinforce and build upon those live sessions.
By integrating video into your training strategy, you can ensure that the bulk of foundational knowledge is covered efficiently. Then, when face-to-face sessions do occur, they become more focused and valuable, addressing specific questions and building on the video content.
The end result? A comprehensive, efficient, and dynamic training approach that leverages the best of both worlds.
Ready to revolutionise your staff training? All In Creative brings a fusion of expertise, innovation, and a touch of local Sunshine Coast charm.
Our team doesn’t just produce videos; we craft training experiences that resonate.
Better still, you can make the most of our Sunshine Coast video studio, with everything you need to make your training video the high quality needed to represent your business and get your message across.
Let’s elevate your training game together!
Are you wondering how to make your Sunshine Coast social media take off, or how to do it better? This blog is here to help!
The power of social media is undeniable. From small cafes in Noosa to bustling businesses in Brisbane, every brand in Australia is vying for a slice of the online audience pie – and the Sunshine Coast is no different.
Here you’ll find some ways social media marketing on the Sunshine Coast can help you, the social media platforms you’ve got to choose from, and some examples of businesses doing it well to draw inspiration from!
In the digital world, social media marketing stands out as a key player. At its core, it’s the art and science of promoting products, services, and brands on social media platforms.
By leveraging channels like Instagram, Facebook, LinkedIn, and more, businesses can connect directly with their audience, build brand awareness, and even drive sales.
But it’s not just about posting pretty pictures or witty captions; it’s a strategic approach, where content is curated and tailored to appeal to a target audience, encouraging engagement and fostering connections.
For Sunshine Coast businesses, it’s an invaluable tool to navigate the world of online marketing.
Tapping into social media marketing offers many benefits for businesses, especially here on the Sunshine Coast. Let’s dive into a few:
Harness these benefits and watch your Sunshine Coast business soar to new heights!
The vast world of social media boasts a range of platforms, each catering to different audience types and offering unique features.
Here’s a quick dive into some of the heavy hitters that you might consider for your business' Sunshine Coast social media - and further below we’ll show you some businesses that have made each one work!
Here are some Sunshine Coast social media pages of businesses for each platform to show you how it can work!
Navigating the dynamic world of Sunshine Coast social media can be a whirlwind, especially when aiming for that genuine local touch. Why not partner with those who live and breathe this locale?
At All In Creative, we understand the heartbeat of the coast, blending global social media trends with local nuances. Our expertise ensures your brand doesn’t just join the digital conversation, but leads it with authenticity and flair.
If you’re set on making waves in the digital landscape while staying true to the coastal spirit (and your brand values), we’re just a chat away. Reach out to us today!
Have you ever felt overwhelmed when staring at your business social media accounts?
Maybe you’ve considered hiring a Gen Z family member who’s always on their phone, or you’ve bookmarked some freelancer profiles while browsing Fiverr. And that’s not even before thinking about the expertise and resources that come with a digital marketing agency.
In the digital era, deciding who mans the ship of your online brand can be a real challenge. Dive in as we spill the tea on the pros, cons, and candid realities of each option for social media management!
Let’s decode your three main options: Doing it yourself, contracting a freelance content creator, or hiring an agency.
Every approach to social media management brings its own sets of strengths and challenges. Let’s break down the highs and lows of each to help you pinpoint the best fit for your brand.
Where do you begin?
If you’re leaning towards DIY, remember that it’s not just about posting the occasional picture or tweet. It’s about understanding algorithms, engagement tactics, and analysing metrics. It’s a steep learning curve and demands your time and dedication.
Considering a freelance content creator? It’s not merely about hiring them and then setting things on autopilot. It involves consistent communication, providing feedback, and managing schedules. You’re liaising directly, ensuring your vision aligns with their execution.
With an agency, you’re tapping into an ensemble of professionals, each specialising in their own area of social media management. While it does come at a price, remember you’re playing for a comprehensive service that typically ensures consistency, a better chance at results, wide-ranging skills, and minimal stress.
Ultimately, your choice boils down to a blend of time, expertise, budget, and the level of personal touch you desire. Find the best possible balance for your business’s future success.
Let’s face it: social media is like digital weather – forever changing and occasionally unpredictable.
Each year, we see new platforms emerge, algorithms shift, and user preferences evolve. For businesses, it’s not just about creating content – it’s about ensuring that your content aligns with the current trends and platform nuances.
When you opt for DIY or rely on a social media freelancer, it can be challenging to keep up with these whirlwind changes. With every algorithm tweak or new feature launch, you’re tasked with recalibrating your strategy.
On the other hand, social media agencies often have dedicated research teams and tools, ensuring that they’re always on the cutting edge of the latest changes.
Staying updated isn’t just about keeping up – it’s about capitalising on new opportunities and preventing your brand from getting lost in the digital shuffle.
Each option offers unique benefits, but if simplicity and optimal ROI are at the top of your wishlist, an experienced digital marketing agency truly stands out.
By partnering with marketing professionals, you’re giving your brand the best possible advantage, maximising engagement and conversion rates to help your business grow.
Looking for an experienced, on-shore social media management agency?
Our Sunshine Coast social media management team is made up of Australian experts with a wide range of skill sets, from strategy specialists to account managers, designers and professional writers.
We are already working with big national brands, right down to small start-up social media accounts that are just getting started, and we pride ourselves on getting results that help grow your business.
Talk to us today about how we can build you the perfect social media strategy for your business, budget and industry, and execute it to get you results.
We are here to make you look awesome!
