Podcast recording tips: 5 reasons why you should film your podcast recording

So, you’ve decided to start a podcast. Except, you’ve probably noticed a growing trend on social media of podcasters filming their recordings.

What’s this trend about?
Does filming a podcast help it reach more people?
The answer is a resounding yes!

Drop the mic and get dressed, it’s time to find out why podcast filming is now an essential part of the podcast recording process.     

Here we’ll show you the top 5 reasons to video your podcast recording, an example of what those videos can do, and we’ll help you get started on skyrocketing your podcast engagement!

5 reasons a video podcast is a good idea

1. Podcast filming helps it reach more people. A traditional audio podcast is limited to RSS distribution on platforms like iTunes and Spotify. But recording video along with audio will help you reach a wider audience by increasing your discoverability across video platforms and search engines. Adding captions will also boost your podcast’s appeal and can provide SEO benefits.
2. To help you promote your podcast on social media. Instagram, Facebook, and TikTok are all about visuals, so it’s hard to market your podcast without some sort of visual aspect.

By filming your podcast you’ll have video to help you promote upcoming episodes, which can then be shared by your followers. This is especially important when you consider TikTok videos and Instagram Reels are the best ways to boost engagement and please the algorithm.      

• Tap into the power of YouTube. There’s no doubt that the popularity of podcasts is continuing to grow but YouTube is a media behemoth. If you’re a podcaster, you should be aiming to post your podcast to YouTube to help grow your audience like no other platform can. YouTube also brings a whole host of other monetization options if your podcast videos take off!
• Build trust and connection with your audience. All people are visual beings. People want to see your face and that of your podcast guests because they like to see behind the scenes. Seeing facial expressions will help sell your stories and ideas by adding interest and emotion, and therefore, increase your engagement.
• People want to watch. Surveys like this one show that nearly a third of podcast ‘listeners’ want to ‘see’ a podcast with a video component. Not surprisingly, and going back to our last point, 35% of those podcast listeners name YouTube (a video website!) as their preferred podcast platform.  

A great example of how podcast filming helps gain fans

As we’ve discussed, podcast filming allows new followers to find you by extending your reach. A great example is The Imperfects podcast, which consistently ranks in Australia’s top 10 podcasts.  

While it runs for more than an hour, short snippets of video featuring their guests are shown to their more than 60 thousand Instagram followers to promote each episode. This allows them to choose emotive or funny anecdotes to draw listeners in and make them want to hear more. Seeing the podcasters’ faces and that of their guests also helps them gain trust and credibility.

So, while people don’t visit podcast apps for videos, The Imperfects podcast shows that harnessing the power of social media with podcast videos can be an effective tool for gaining more listeners.

Why a studio is the best place for podcast filming and recording

The production values of your audio podcast and video are a reflection of your brand. To get it right, you’ll need a professional-looking space, lighting, one or more cameras, and editing software. But these are all investments that might be better outsourced.

Hiring a podcast recording studio that’s set up specifically for podcast filming is a wise investment. To give your podcast a professional look and feel, it’s also a great idea to hire a content creation team to help you with the process of filming, editing, and marketing your podcast.

Make the most of your efforts with professional podcast video filming on the Sunshine Coast

On the Sunshine Coast, All In Creative should be your first point of call when it comes to turning your podcast into a more professional production. Our Sunshine Coast podcast studio right in the heart of Maroochydore has state-of-the-art equipment for recording and filming, loads of furniture and backdrop options, and lighting that could even make you look 20 years younger!

Seriously though, whether you want to go the DIY approach and simply hire the studio, or you want a bit more help with video and editing, we can tailor a package to meet your needs.

From filming and editing to posting your podcast to social media, we’re here to make you look awesome!