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5 tips for local Sunshine Coast Marketing

Marketing to a local Sunshine Coast target audience? Same!

And as a Sunshine Coast digital marketing agency and content creators, we have an edge in understanding what local marketing means here.

If you want more leads or bookings from people on the Sunshine Coast, here are our top 5 things you should know!

1) Get to know your local Sunshine Coast demographic a little better

When you think Sunshine Coast, you probably think of a specific type of person. Someone laid back, a little more casual, who likely wears shorts to work and spends weekends at the beach.

But where does that idea come from? Do you really KNOW who that ‘person’ is?

It's important not to let stereotypes distract you from the actual statistics and numbers.

Here are some key Sunshine Coast demographic statistics to get you started…

  • The median age of a Sunshine Coast-er is 43
  • There are over 95k families, with an average of 1.8 children per family
  • There are almost 150k private homes, with an average mortgage repayment of $1,915/month
  • The average household income is $1,595
  • 48% of people over the age of 15 are married
  • More than 50% of people over the age of 15 have a tertiary education
  • The top occupation was ‘professionals’, followed by ‘technicians and tradeworks’, and ‘community and personal service workers’
  • 34% of all Sunshine Coast residents have some kind of health condition

Did you find any of these statistics from the 2021 Census surprising?

Consider how they might affect your local digital marketing and keep digging into information connected to your ideal client to get a better insight into who you are trying to target.

2) Zoom in and target specific suburbs

The Sunshine Coast is a big place. In fact, it spans over 211km of coastline.

So be specific with what part of the Sunshine Coast you’re targeting.

For example, if your end goal is bookings or appointments in southern suburbs like Caloundra or Aura, advertising in areas like Noosa or Coolum, almost a 30-minute drive away, may be a waste of time and resources, compared with focussing on areas closer to home.

Honing in on specific suburbs will significantly help if you do PPC advertising or invest in SEO for your website.

But don’t go too overboard! Targeting small suburbs like Minyama, Palmview, or Sunshine Beach may not be successful either. Think about what people will search for and use the 'bigger' areas for keywords, like Noosa, Maroochydore, Nambour, Coolum, Mooloolaba, Kawana, Caloundra, Montville and Maleny.

3) Don’t get too caught up in the beach lifestyle

As a Sunshine Coast business, it’s easy to want to adhere to the stereotypes and focus on one of the most popular local features… the Coast!

Who wouldn't want to spend their work hours down at Alex Heads or Coolum Beach shooting social media content?

Our sunshine beaches make beautiful backdrops and are easy to use for product branding.

But remember that there is a lot more to the Sunshine Coast than the beach. And that's the case for many Sunshine Coast people who don't live coastally or don't love the beach life.

It may be hard to imagine a Sunshine Coast-er who doesn't love the beach. Still, once you cross over the Bruce Highway inland, there are many suburbs and places like Maleny, Montville, Palmwoods, Nambour, and Yandina that aren’t your typical beach lover suburbs.

If you're trying to appeal to a wider Sunshine Coast audience with your marketing, consider including some fantastic hinterland imagery or urban life content. Don't put all your eggs in the beach lover basket.

Unless, of course, you're selling a beach-specific product or targeting that specific marketing. Then, go beach wild!

Looking for somewhere to shoot your content? Check out our list of Sunshine Coast photo studios and shoot locations.

4) Consider local Sunshine Coast social media influencers

The word ‘influencer’ can make some people roll their eyes and put others on edge. But a local influencer can be a great asset to your online marketing. Especially for your local social media marketing.

If the thought of an influencer sounds daunting or off-putting, think of them as your advocate.

Using the right influencers (or advocates) with a local Sunshine Coast following can be a great advantage. Influencers build audiences of people who want to follow them, and that following helps them build trust. Studies show that many people who follow influencers trust them and hold their opinions in high regard.

Not only will an influencer help you reach more people by giving you access to their audience, but they'll also help people feel safer using your product or service.

5) Work with local Sunshine Coast content creators and digital marketing agencies

The beauty of digital marketing is that you can easily do it yourself or do it remotely. But if you're trying to target a specific Sunshine Coast audience, why not work with a content creation agency that knows them best?

Working with a local digital marketing agency means you don't have to explain to your content creators or marketing strategists what it's like, and they don't need to spend half as much time researching to learn it.

Looking for help with digital marketing on the Sunshine Coast?

All In Creative is a team of digital content creators specialising in making Sunshine Coast marketing content.

Need a video or photo for your business? Done. Need someone to manage your social media and make it drive results? Easy. Want to start a podcast? No problem in our Sunshine Coast studio!

Our small team is specialised and just the right size to make sure you're not another number in the agency machine while being big enough to ensure you have access to a diverse range of skills. You’ll have access to a project manager, Sunshine Coast video editor, photographer, content writers and graphic designers, all ready to help make you look awesome.

We’d love to hear from you, so get in contact and tell us how we can help your marketing get results!