Studies show that 95% of businesses that use training videos say it allows their employees to learn better and faster. If you're not using video training for your team and operations yet, then it is the next stop on the train of digital advancements that will make your life easier.
If you're wondering what type of training video might benefit your business, here are 5 types that our Sunshine Coast video production team often films for successful business owners...
Roll out the red carpet for the newbies with onboarding training videos. Right from the get-go, these videos are the ultimate welcome wagon, engaging new hires and showcasing the company culture.
The added benefit is that you and your other team don't have to spend days training new team members. Use a training video to take care of the bulk of the information, and have a short follow-up to answer their questions. The time and resources that onboarding videos can offer businesses is immeasurable!
Imagine having your next new hire turn up to the job with the majority of their training already done.
Better yet, a training video will ensure that all new hires get the same level of training and information, without the variation that can come from in-person training. Your onboarding video will make sure everyone is on the same page, and become a valuable ongoing resource as your new staff member learns the ropes.
Tutorial training videos: the ultimate walkthrough! Think of these as a digital map for workplace skills – guiding your crew step-by-step until they’re oozing proficiency.
No more “How do I do this?” moments. Instead, you’ll have a video library of answers, ensuring everyone’s on the same page and trained in the same thorough way. The cherry on top? It’s a masterclass in fostering independence among your workers.
With a handy tutorial just a lick away, employees morph into self-sufficient pros, zipping past hurdles and getting the job done. With tutorial training videos, you can turn those common queries into confident actions.
Introducing the safety stars of training videos: Workplace health and safety tutorials! When it comes to workplace safety, there’s zero wiggle room for mistakes.
These videos are your trusty sidekicks, ensuring everyone gets the same, top-quality lowdown on those non-negotiable safety protocols. Need to spread the word about a new safety guideline? One video and you’ve got the whole crew in the know.
Compliance? Check. Consistency? Double-check. The real showstopper? These videos can be lifesavers – literally. When everyone’s in sync with safety, accidents will start to disappear.
Lights, camera, customer empowerment! Reader, meet instructional training videos. These aren’t just any videos; they’re your customer’s post-purchase BFF. Bought a complex gadget? Instructional videos to the rescue!
These pocket-sized professors enhance the user experience, turning “How does this thing work?” into an “Ah-ha! Got it!” moment in no time at all. The cherry on top? They squash that pesky post-purchase doubt like a bug. Your clients won’t second-guess their buy when they’ve got easy-to-follow, crystal-clear guidance at their fingertips.
When customers feel you’ve got their back, they stick around. That’s right! These videos aren’t just informative; they’re a secret weapon for building rock-solid brand loyalty.
Welcome to the world of educational training videos, where your brand takes the role of professor for your online audience. Think of it this way: you’re not just selling a product or a service; you’re selling expertise.
By educating your audience, you’re letting them know that you really know your stuff. Want to be the go-to guru in your industry? Educational videos will get you that gold star. Better yet, when potential clients see you’re clued in, it’s like laying down a welcome mat of trust and reliability.
You want your audience to think, “If they’re this generous with their knowledge, imagine their service!” So, ready to elevate that brand credibility and turn casual viewers into raving brand ambassadors? Roll that educational reel!
What are the benefits of video training you ask? Imagine having a time-saving sidekick that ensures everyone gets the same stellar knowledge, no matter when they tune in. No more repetitive, time-guzzling sessions. Instead, you build a digital fortress - a resource library that can be updated anytime, always ready to swoop in and save the day.
These videos are more than just flashy capes; they’re an investment in consistency and quality. They make sure the brilliance keeps on rolling, being revisable and reusable, adapting as your business evolves.
Work with a local Sunshine Coast video production team to get your business training videos made by the best in the business.
With years of training videos under our belts, we know the best ways to help you communicate your information in an engaging way.
Our team is the perfect size too! Small enough to not be a big agency that treats you like another number, but big enough to have a team of specialists dedicated to making your content a success.
You'll also get access to our Sunshine Coast video studio - the perfect place to film your next training video.
Ready to get started? Reach out to us today and unleash the efficiency and engagement of training videos.
The Sunshine Coast isn’t just a slice of paradise; it’s a rapidly growing market ripe with opportunities for tradies. In fact, in the 2022/23 financial year, the Sunshine Coast Council reported over 10k building applications and $2.2B worth of building approvals.
The growing trades industry makes it more important than ever to stand out. But gone are the days of relying solely on word-of-mouth or local directory listings. Now you have to compete online, and face the digital marketing battle to reach your target market.
To be the best of the best requires effectively navigating this digital marketing landscape to stand out and hook your ideal clients. Here you'll find some ideas and strategies to skyrocket your marketing and get the results you're looking for!
Pictures speak a thousand words. If you're trying to demonstrate that you do a quality job, then you need quality photos to prove it. Taking professional photos of your work will:
Video is the peak content type for digital marketing. Reports show that 66% of consumers consider video the most engaging type of content.
Types of videos that tradies can use for marketing include:
Social media isn’t just a playground for fashionistas and foodies; it’s a bustling marketplace where everyone, including tradies, can shine.
Misconceptions, like Instagram being unsuitable for plumbers or carpenters, undersell its potential. The truth? Every trade has a story, a process, and results worth sharing. If you're not sure it's for you - read more on our blog about why social media marketing is important for business.
Some of the benefits of having your trade business on social media include:
A pro social media management team will help you put together a strategy that will work. They'll help you use platforms like Instagram, TikTok, LinkedIn and Facebook to showcase your craftsmanship and connect you to new clients. Finding the right social media managers is important to make sure you get the ROI and results you're looking for!
Your website acts as your digital front door, a place where potential clients can explore your services, assess your professionalism, and get in touch. It's more important than your business card used to be!
But a website alone isn't all you need. You need your website to be searchable on Google, with search engine optimised (SEO) pages that ensure that when people are searching for you, they find you first.
Think about it - when was the last time you searched for a Sunshine Coast business and went past the first page of recommended search results?
As a trades business, you need a website that can be found before your competitors, that then converts your traffic into sales and bookings. It's a two-fold process, and one is not more important than the other. If you have a high-converting website that no one can find, it's not going to work. And if you have a website that doesn't convert customers, then it doesn't matter who finds it, it also won't work!
So how do you get both? We recommend working with a digital marketing agency, with experts in both web design and SEO. Keep in mind, however, that though they are similar services, they are extremely different skills!
If you've got all of the above marketing tools already flowing, with great visuals, videos, social media strategies and a good website, then your next step is to boost your content with ads!
Platforms like Meta and Google ads are like the high-precision tools in your marketing toolbox. They enable you to craft advertisements that speak directly to your target audience.
Through Meta and Facebook Ads, you can tap into the vast social network to showcase your projects and connect with customers who value your craftsmanship. Google Ads propels your services into the spotlight when potential clients search for your tradie expertise.
These platforms can deliver extremely high results, but keep in mind you need to use them correctly! Otherwise, the ad spend money you are shelling out could be going to waste.
The best way to make sure that your ads are high-quality, client-converting power tools is to work with someone who knows how to use ads for tradies. Even better, get a local Sunshine Coast ads manager to help, who knows the area and comes with the extra insight of being a local!
While we could write all day about how important your digital marketing is, there is still a time and place for your 'old school' traditional-styled marketing.
For example, use well-designed picket signs out the front of your projects so people know who it is that's doing the work. While you're there, letter-box the neighbours with some fliers so that when they find themselves wondering who is making their neighbours house, garden or construction project look so good, they'll know it's you! And never underestimate the power of a good car wrap while you're stuck in the Nicklin Way traffic!
Just make sure you put the same effort into designing your printed marketing as your digital, keeping a consistent style across both the digital and traditional spaces. This is where high-quality project photos remain imperative!
Running a trades business can be all-consuming, with so many tasks to juggle. From quote enquiries to invoices and ordering supplies, it's easy to let marketing slip to the bottom of the list. Especially in an area like the Sunshine Coast that is growing so quickly!
You don't have to do it all! In fact, if your marketing is done right, the results should easily pay for themselves while still expanding your business and profits. Get help from a good marketing agency to take the weight off your shoulders.
Get the best Sunshine Coast content marketers working on your trades marketing so you don't have to!
At All In Creative, we specialise in crafting tailored strategies that resonate with the Sunshine Coast community. We’ll elevate your business, with a serious focus on meaningful results.
Our team is small enough that you aren't working with an agency where you are just another number, but big enough that you have access to a range of specialists, like our Sunshine Coast video experts, local graphic designers and website builders.
With a finger always on the pulse of marketing trends and a deep understanding of the local commercial ecosystem, we are here to elevate your trades business.
Experience marketing mastery with All In Creative. Get in touch with us today!
Effective staff training isn’t just a luxury for businesses – it’s an absolute necessity.
As the backbone of any thriving company, well-trained staff drive success, boost productivity, and uphold brand standards. But just as businesses evolve, so do training methods.
In fact, our local video team have seen a clear increase in the use of our Sunshine Coast studio space to film training videos and has quickly learned how valuable they can be for businesses.
This blog explores how the world of training is changing and why making a training video has been important for the many successful businesses we've worked with! Let's jump in!
Gone are the days of tedious manuals and long-winded lectures. Enter the era of multimedia training, where training videos lead the pack in delivering concise, engaging, and highly effective lessons.
The benefits of filming staff training videos include:
Let's break each one down...
In the digital age, video training has transformed into an evergreen reference tool for staff. Unlike traditional sessions that might fade from memory or bulky manuals that are cumbersome to navigate, videos remain consistent and readily available.
This ensures that every employee, from the freshest recruit to the seasoned veteran, has access to the same quality of information whenever they need a refresher.
The hassle of arranging repeated training sessions, especially with every new hire or for those who missed a lesson, becomes a thing of the past. Instead, the convenience and consistency of video means that employees can watch, pause, rewind, and rewatch at their own pace.
It’s a tailored learning experience that fits around individual schedules, ensuring training is not only efficient but also effective.
They say a picture is worth a thousand words. If that’s the case, a video is worth ten times that. Video taps into our brain’s love for visuals, creating a more immersive and memorable learning experience.
This isn’t just anecdotal wisdom. Studies have consistently shown that people remember 95% of a message when it’s delivered via video compared to just 10% when reading it in text. That’s a colossal difference!
This means that video-based training is not just about convenience or cost-saving; it’s fundamentally about harnessing the most effective medium to facilitate learning.
When staff members are engaged, not only do they absorb information better, but they’re also more likely to enjoy the learning process, fostering a more positive workplace culture centred on growth and development.
Training is an investment. But how can businesses ensure every single employee garners the same return from that investment?
Enter video training. By utilising videos, companies can guarantee that every piece of information, every nuance, and every instruction is delivered uniformly, each and every time. This eliminates the risk of variations or omissions that can arise from different trainers or even the same trainer on different days.
First impressions matter, especially during onboarding. A consistent training experience ensures that every new recruit feels equally welcomed, informed, and valued, regardless of when they join.
This uniformity doesn’t just make logistical sense, but it also upholds the brand’s reputation and mission. In the grand tapestry of a company’s culture, consistent training stitches together a cohesive and inclusive narrative that every employee can resonate with.
In-person training, while valuable, often comes with recurring costs.
Think about it: every time there’s a new hire, a change in protocols, or a periodic refresher, you’re clocking in hours, sometimes even bringing in external trainers or sidelining key personnel. This translates to direct costs and lost productivity.
Video training, on the other hand, is a one-time investment with lasting returns. Once the content is produced, it can be reused infinitely, delivering the same high-quality information without any additional expenditure. No booking rooms, coordinating schedules, or extra payments.
The beauty of it? If there’s a change or update, you’re not starting from scratch. A few tweaks to the existing content, and you’re all set! This efficient approach not only saves hard cash but also streamlines the entire training process, making it a win-win for businesses aiming for both quality and cost savings.
The modern workplace is evolving, and with it, the constraints of geographical boundaries and tight schedules are loosening up.
Enter video training – a solution that effortlessly dismantles these barriers. Whether your team is scattered across the Sunshine Coast, working remotely from Brisbane, Sydney, Melbourne or anywhere in the country, video training ensures that everyone is on the same page.
No more coordinating with everyone’s schedules or waiting for that one team member to return from a holiday. With video, staff can access the training content when it’s most convenient for them, be it during a quiet afternoon or a late-night prep session.
This flexibility also allows individuals to learn at a pace that suits them, pressing pause or replaying segments as needed, ensuring comprehension without the pressure of keeping up with a group. Video training empowers employees to take charge of their learning experience, optimising it for their needs and preferences.
While the advantages of video training are plentiful, the emirates of traditional face-to-face training are undeniable. There’s an inherent value in human connection – personal interactions often foster deeper understanding, allowing real-time feedback, clarification, and the nuances of non-verbal communication.
Videos, while fantastic for standardised information and easy repetition, aren’t a wholesale replacement for these personal touches. Instead, they should be viewed as an enhancement – a way to reinforce and build upon those live sessions.
By integrating video into your training strategy, you can ensure that the bulk of foundational knowledge is covered efficiently. Then, when face-to-face sessions do occur, they become more focused and valuable, addressing specific questions and building on the video content.
The end result? A comprehensive, efficient, and dynamic training approach that leverages the best of both worlds.
Ready to revolutionise your staff training? All In Creative brings a fusion of expertise, innovation, and a touch of local Sunshine Coast charm.
Our team doesn’t just produce videos; we craft training experiences that resonate.
Better still, you can make the most of our Sunshine Coast video studio, with everything you need to make your training video the high quality needed to represent your business and get your message across.
Let’s elevate your training game together!
Have you ever pictured your business promo looking like it’s straight out of a glossy magazine or blockbuster movie?
Forget the staged, sterile backdrops; the Sunshine Coast is your ticket to a cinematic masterpiece. And here’s the best part: you don’t need a Hollywood budget to make it happen.
With the right location, even a simple product shoot can feel like a sun-soaked piece of art.
Ready to give your brand the star treatment it deserves? Dive in as we unwrap the top spots on the Sunshine Coast to catapult your business video from “meh” to “marvellous”.
When it comes to creating a genuine connection with your audience, nothing beats the authenticity of your own turf.
Onsite filming at your business or office location offers an invaluable peek into the heart of what you do. It’s like extending a personal invitation for viewers to step into your world.
Not only does this build trust, but it also infuses your promo with a unique brand flavour that generic backdrops can’t match.
Worried about lighting, acoustics, or other technicalities? With a professional Sunshine Coast video team in tow, there’s nothing to stress about.
Armed with portable lights, sound equipment, and a vision, a video production team can transform any corner of your workspace into a cinematic masterpiece.
Let your locale be the star; after all, there’s no place like home.
The Sunshine Coast isn’t just a region. It’s a vibe, a spirit, and an endless backdrop of cinematic gold. From pristine beaches to vibrant urban streets, there’s a locale here to elevate every brand’s story.
Dive into these top Sunshine Coast shoot locations, and let the Sunshine Coast charisma infuse your next promo shoot.
This iconic sandy haven is the epitome of the relaxed Sunshine Coast vibe. Its pristine shores and turquoise waters offer a captivating setting, perfect for businesses seeking a classic coastal backdrop.
A mosaic of serene coastal paths and lush rainforests. Whether it’s the gentle crash of waves or the aura of ancient trees, this location exudes tranquillity, making it ideal for a serene, nature-infused promo.
Representing the Sunshine Coast’s evolving urban soul, this lively stretch buzzes with activity. The fusion of shopfronts, alfresco dining, and locals on the go creates a vibrant tapestry perfect for an energetic business promo.
These iconic formations rise majestically against the sky, offering a visually striking contrast to the region’s beaches. Their silhouette can lend your video a touch of awe-inspiring natural drama.
Amidst the gardens, you’re enveloped in a subtropical splendour. The mix of unique flora, art installations, and winding pathways makes it a serene oasis ideal for businesses promoting wellness or natural products.
A bustling space with the Coast’s artsy spirit. The kaleidoscope of stalls, spirited local musicians, and artisan crafts can provide a backdrop radiating local character and vibrancy.
Moving away from the vast ocean, the serene Maroochy River offers a tranquil setting. This spot is a haven for reflection, with gentle waters and anchored boats – perfect for businesses looking for a calm backdrop.
Places like Maleny and Montville ooze rustic charm. Rolling green pastures, quaint townscapes, and panoramic vistas make the Hinterland a dreamy setting for businesses looking for a romantic countryside touch.
The heart of urban nightlife and culture on the Coast. This bustling street, dotted with modern cafes, bars, and vibrant street art, screams contemporary and hip, catering to brands keen on a youthful and dynamic vibe.
With each of these spots, the Sunshine Coast offers a palette of visual flavours ready to amplify your business’s message.
Stepping into a professional studio is like entering a realm where the magic of video meets true marketing potential.
Unlike unpredictable outdoor settings, a studio offers complete control. No gusty winds to mess up that perfect hairdo or unexpected rainclouds rain out your photoshoot.
Studio environments are also insulated from external noises, which means crystal clear audio every single time. No honking cars or distant chatter – just your message, loud and clear.
But beyond the technical advantages, there’s an undeniable prestige in studio shoots. It’s the perfect choice for businesses looking to create a timeless piece that showcases professionalism and personality.
Studio filming can be a great option if you are making a promotion for your business with a few excellent options for your next Sunshine Coast studio booking!
Some local Sunshine Coast studio spaces to consider for video include:
The Sunshine Coast brims with spectacular spots to film your promo video, each offering its own unique charm and atmosphere.
Whether you’re lured by the comfort of your business locale, the dynamic energy of urban and natural landscapes, or the polished aura of a studio, the key is choosing the setting that aligns with your brand’s story.
But remember, a location is just the stage – it’s capturing the essence of your business that transforms a simple shoot into a captivating piece of art.
Make your next video unforgettable with All In Creative’s studio space and professional Sunshine Coast video production team.
Here, we merge top-quality filming technology with artistic brilliance to bring your brand alive, creating videos that get results and make you look good!
With a dedicated video team, professional lighting and equipment, and a versatile setup, our Sunshine Coast studio is tailored to capture your vision down to the finest detail. Partner with All In Creative and get in touch with us today. We are here to make you look awesome!
So, you’ve decided to start a podcast. Except, you’ve probably noticed a growing trend on social media of podcasters filming their recordings.
What’s this trend about?
Does filming a podcast help it reach more people?
The answer is a resounding yes!
Drop the mic and get dressed, it’s time to find out why podcast filming is now an essential part of the podcast recording process.
Here we’ll show you the top 5 reasons to video your podcast recording, an example of what those videos can do, and we’ll help you get started on skyrocketing your podcast engagement!
By filming your podcast you’ll have video to help you promote upcoming episodes, which can then be shared by your followers. This is especially important when you consider TikTok videos and Instagram Reels are the best ways to boost engagement and please the algorithm.
As we’ve discussed, podcast filming allows new followers to find you by extending your reach. A great example is The Imperfects podcast, which consistently ranks in Australia’s top 10 podcasts.
While it runs for more than an hour, short snippets of video featuring their guests are shown to their more than 60 thousand Instagram followers to promote each episode. This allows them to choose emotive or funny anecdotes to draw listeners in and make them want to hear more. Seeing the podcasters’ faces and that of their guests also helps them gain trust and credibility.
So, while people don’t visit podcast apps for videos, The Imperfects podcast shows that harnessing the power of social media with podcast videos can be an effective tool for gaining more listeners.
The production values of your audio podcast and video are a reflection of your brand. To get it right, you’ll need a professional-looking space, lighting, one or more cameras, and editing software. But these are all investments that might be better outsourced.
Hiring a podcast recording studio that’s set up specifically for podcast filming is a wise investment. To give your podcast a professional look and feel, it’s also a great idea to hire a content creation team to help you with the process of filming, editing, and marketing your podcast.
On the Sunshine Coast, All In Creative should be your first point of call when it comes to turning your podcast into a more professional production. Our Sunshine Coast podcast studio right in the heart of Maroochydore has state-of-the-art equipment for recording and filming, loads of furniture and backdrop options, and lighting that could even make you look 20 years younger!
Seriously though, whether you want to go the DIY approach and simply hire the studio, or you want a bit more help with video and editing, we can tailor a package to meet your needs.
From filming and editing to posting your podcast to social media, we’re here to make you look awesome!
